Follow-up of our conference :

The conference took place last thursday, the panel of speakers was amazing...

European Parliament on the web...

The first speaker was Florent Le Montagner. “We have to adapt the message and be where people are”. Which social network are used by the European Parliament? Myspace, Flikr, Blog, Facebook and Twitter. He focused on Facebook used by the European Parliament in 22 languages. He expressed few figures... 3 videos – 500.000 views. Chat with President Buzek : 45minutes of dialogue, 151 reactions, 30 questions and 1 coffee. 90.476 fans (most of them from Italy and Germany) on the official page of EP and it is still running.  What about the ecosystem of EP’s life on the web? 74% of MEPs are on the web, 58% of them have a page on Facebook. Nowadays, there is a european society on the web called euro-geeks.

Make it attractive!

According to K Company who works with the European Commission, Laurent Kinet talked about differents steps :

Illustrate: Putting a human face.

Engage citizen: Individual voice from within the EU institutions. In a few words: interactive and socialcommunication.

EU >< US ? “Don’t compare United States and EU. Due to the legislation, we cannot reproduce the US model in Europe”.

Debate : is Europe overcautious?

Juan Arcas highlighted the fact that new media have an influence on the institutions and have modified the way their communicate. But Europe is overcautious. He gave the exemple of Lady Ashton’s team who tried to give way to a debate with citizens on the web, everything was under control...Perhaps too much. Unfortunately,  there was no dialogue because all information was filtered through. He added that MEPs need visibility and we have to distinguish institutions and MEPs especially in terms of visibility. It is still hard to hold its own against  newspapers. The communication’s main lines have changed for paperless and more interactivity.

EU bubble

Jean-Sébastien Lefebvre, european journalist : “We have a group of new media specialized in EU affairs but there are read by a few people – Eu bubble and people interested in EU affairs”. We should not be too technical, we have to change the way we inform EU citizens. The challenge is to inform in a new fashion way.  

Are you convinced by the power of new media?

Tomas Miglierina argued that there are two main problems.: “Bloggers are journalists and there is a pervert effect. You cannot stop technological progress”. The most important thing is that professional code of ethics must remain.

R.I.P traditional media?

New media are complementary to traditional media.

Marjolaine.

Florent Le Montagner, an eye on interactivity

Jean-Sebastien Lefebvre, new media's problematic

Juan Arcas, a teacher's point of view

Tomas Miglierina, a positive feed back in terms of communication

Have a look on Laurent Kinet's opinion of the debate...

If you were not there....

For those who were not at our Conference we will publish soon a summary of our speakers interventions along with the questions and answers sessions.
And, of course, we will not forget the photos.
Just keep in touch.

Liliana

Less then 3hours to go...

Do not miss the event! Joint us from 18.30 at IHECS. 

So see you soon ;-)!

"Social media means talking with Europeans"

Says European Commissioner for digital agenda Neelie Kroes whose blog was recently named the 10th most influential EU blog. Which social media platforms she uses and what for?
Check it on: http://blogs.ec.europa.eu/waltzing_matilda/kroes-social-media-means-talking-with-europeans/

Commission on Twitter!

The process of getting the spokespersons of the European Commission on Twitter  was launched in order to connect with journalists, media and interest organisations. They will be tweeting official ”Barroso” messages from the account @EU_Commission. 

Among the first accounts to go live are:

@ECspokesKoen – Head of the Spokespersons’ Service
@ECspokesPia – Spokeswoman for the Commission
@ECspokesRoger, Roger Waite, Spokesperson for Agriculture.
@ECspokesAmadeu, Amadeu Alfaj, Spokesperson for Economic and Monetary Affairs.

Who else? Check it on:http://blogs.ec.europa.eu/waltzing_matilda/tag/new-media/

Follow-up of the conference

We will publish the photo session and an article of the conference as soon as possible. We are waiting for your comments on the conference. Please give us your point of view and impression on the event

Marjolaine

Jean-Sébastien Lefebvre

French journalist based in Brussels at Freelance Journalist, Jean-Sébastien Lefebvre has an professional experience at CaféBabel, Euractiv and European Parliament. 

He is now founder for Europa451, a collective of european journalists with tweets in french, english, spanish and italian...What else?

Marjolaine

Are you ready for social media?

www.youtube.com/watch?v=sIFYPQjYhv8 

Very interesting video! I was astounded by figures...Have a look and don't hesitate to comment on it!

Marjolaine

You want to address a question to Laurent Kinet?

"I started my digital career in 1996 as freelance Web consultant. I soon joined Cromozone, then DAD-LBi, before the 2000 bubble crash, and never stopped since that time to work in the fields of digital strategy, business and management consulting for key accounts." This is how Laurent Kinet starts his Résumé on Linkedin.

Since October 2008 Laurent Kinet is a Managing Partner of K Company, a full-service Digital Business agency, based in Belgium and serving all Western Europe. K activity approaches e-business from a strategic perspective, with a clear purpose: Build the Digital Enterprise. Strategically.

Now Laurent Kinet agreed to be a speaker at our event from tomorrow. I am sure his speech will be a very interesting one and, more than that, you will have the possibility to directly address him questions. So, we are waiting you tomorrow at IHECS. If you cannot come just post your question on the comment section and we will ask him on your belhaf.

Liliana

Interested in european affairs???

All the conferences that took place at the European Commission are available on-line. Check this out!

http://ec.europa.eu/avservices/index.cfm?sitelang=en

Marjolaine

@...Florent Le Montagner

Since 2009, Florent Le Montagner is web editor for the European parliament. What is exactly is job? 

He is in charge of writting articles on the web. During the european elections, he managed the french website of the institution...The insufficient participation of the citizens at the last european elections have caught the attention of many people. Moreover, Florent Le Montagner  also  works on communication projects on the web and social networks. If this part of the communication aroused your curiosity, come and ask your questions to our speaker! 

Marjolaine

On the air...Radio Televisione Svizzera

Tomas Miglierina is correspondent at Swiss Broadcasting Corporation and Vice President of the International Press Agency and will be present at the conference to share his experience as journalist. Join us at the conference!  


Marjolaine

Speaking about speakers: En garde! Juan Arcas

Juan Arcas is a managing director of Tipik, Brussels based well-known communication agency.  Tipik’s communication strategy is presented on its web as “Shoot the right arrows at the right time”. My question: “Is it now the right time for the new media to be the right arrows?” Let's shoot the right questions at our dear speaker on December the 9th to find out more about the new media communication pros and cons.

Become our communication celebrity and tell us your opinion! 

What about printed newspapers?

Do traditional media are going to kick the bucket? A lot of journalists are worried about the increasing success of internet. How many of you still buy printed newspapers?


Marjolaine

Books VS Internet

We are wondering how many students still make a research in a public library?  Do they prefer to surf on internet to find all the information they need?

According to an article on RTBF article de la télévision belge (6/3/2010), having an internet connexion does not mean to be able to make a research on the web :

ULB (Université Libre de Bruxelles) made a survey on the ability of students to make a research on the web. 1600 students have been interviewed and 90 % of them had a connexion a home. But just 8/20 are able to deal with the information found on the web. 

Does internet is a real threat? 

Marjolaine

Do you know about New Media Institute?

A new proof that new media became a big issue on our days is the setting up of an research institute for it.

The New Media Institute (NMI) is an American research and fact finding organization whose mission is to improve public understanding of issues surrounding the Internet and other forms new media communications. NMI works directly with the news media, researchers, academics, government and industry professionals and serves as a primary resource of facts, statistics and analysis (http://www.newmedia.org/)

Should we import this idea also in Europe? Does europeans follow the same trend like the americans?

Liliana

Digital Media - Internet as the first reliable source of information !!

What do you think about this ?

People consider other people as the most reliable sources of information, more specifically their friends, acquaintances and colleagues, according to research conducted by InSites Consulting in Belgium, the Netherlands and the UK. Local celebrities and politicians have the lowest scores. This trend is the same for Belgium, the Netherlands and the UK.

The internet has become the most important and most reliable medium to find and disseminate information.

Most reliable source of information:

- Internet: 50%

- Television: 23%

- Newspapers: 13%

7 out of 10 surfers read comments on websites about products and brands on the internet. In view of the considerable credibility we lend to each other's opinions, the feedback on websites about products and brands has become a huge influencer of purchase decisions. Even if we don't know these people personally, we still take into account a lot of these online reviews written by other surfers, according to InSites Consulting.

This research data is the result of market research conducted by InSites Consulting in September 2008. In addition to other brands and communication topics, sources and use of Word or Mouth were also mapped. In all, 900 consumers and 250 marketeers took part in this online survey in Belgium, the Netherlands and the UK. The figures are representative for the internet population of every country in terms of sex and age. (InSites Consulting, January 2009)