What do you think about this ?
People consider other people as the most reliable sources of information, more specifically their friends, acquaintances and colleagues, according to research conducted by InSites Consulting in Belgium, the Netherlands and the UK. Local celebrities and politicians have the lowest scores. This trend is the same for Belgium, the Netherlands and the UK.
The internet has become the most important and most reliable medium to find and disseminate information.
Most reliable source of information:
- Internet: 50%
- Television: 23%
- Newspapers: 13%
7 out of 10 surfers read comments on websites about products and brands on the internet. In view of the considerable credibility we lend to each other's opinions, the feedback on websites about products and brands has become a huge influencer of purchase decisions. Even if we don't know these people personally, we still take into account a lot of these online reviews written by other surfers, according to InSites Consulting.
This research data is the result of market research conducted by InSites Consulting in September 2008. In addition to other brands and communication topics, sources and use of Word or Mouth were also mapped. In all, 900 consumers and 250 marketeers took part in this online survey in Belgium, the Netherlands and the UK. The figures are representative for the internet population of every country in terms of sex and age. (InSites Consulting, January 2009)
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