“R.I.P. Traditional Media. New Ways to Communicate Europe”

The development of new media represents a great opportunity to change the way European Union communicates. The decreasing participation to the European parliamentary elections showed the lack of interest on the part of citizens towards the EU and the traditional media has proved to be insufficient to properly reach the European citizens to restore their interest and encourage them to participate.

Interactivity

Thanks to the new technology, internet users have now the possibility to share information, knowledge and creativity in an easier way. This interactive tool also created an opportunity for a new relationship between European citizens and institutions. We are in an era where MEPs started to spread their messages and get feedbacks through their Blogs and Twitter accounts. With the emergence of these tools, communication professionals and journalists have also transformed their communication strategies.

The new media has a strong power and huge impact. Our conference aims to share new media experiences from communication professionals and journalists to see how we are using the new media tools and what is ahead of us…

Can new media tools replace traditional media ?

What is the role of new media in European communication and journalism ? What are the new opportunities brought by new media on communicating Europe to citizens ? Can new media also bring alternative tools for advocacy – communicating citizens to Europe ? What is the profile of future communication professionals in the light of new and alternative ways of communication ?