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Hi everyone, do you remember our speakers ?

1. Tomas Miglierina (Vice-President, International Press Association-API/IPA)

2. Jean-Sebastien Lefebvre (Journalist Specialized in EU Affairs)

3. Laurent Kinet (Managing Partner, K Company)

4. Juan Arcas (Managing Director, Tipik Communication Agency)

5. Florent Le Montagner (Web editor, European Parliament)

They were amazing!

Nov 24, 2010

“R.I.P. Traditional Media. New Ways to Communicate Europe”

The development of new media represents a great opportunity to change the way European Union communicates. The decreasing participation to the European parliamentary elections showed the lack of interest on the part of citizens towards the EU and the traditional media has proved to be insufficient to properly reach the European citizens to restore their interest and encourage them to participate.


Interactivity
Thanks to the new technology, internet users have now the possibility to share information, knowledge and creativity in an easier way. This interactive tool also created an opportunity for a new relationship between European citizens and institutions. We are in an era where MEPs started to spread their messages and get feedbacks through their Blogs and Twitter accounts. With the emergence of these tools, communication professionals and journalists have also transformed their communication strategies.
Posted by RIP Traditional Media at 4:56 PM

2 comments:

  1. FLCNovember 24, 2010 at 10:34 PM

    EU needs a change in communication

    ReplyDelete
  2. Cristina LuduDecember 6, 2010 at 3:49 PM

    What do you think about this ?

    Digital Media

    People consider other people as the most reliable sources of information, more specifically their friends, acquaintances and colleagues, according to research conducted by InSites Consulting in Belgium, the Netherlands and the UK. Local celebrities and politicians have the lowest scores. This trend is the same for Belgium, the Netherlands and the UK.

    The internet has become the most important and most reliable medium to find and disseminate information.

    Most reliable source of information:
    - Internet: 50%
    - Television: 23%
    - Newspapers: 13%

    7 out of 10 surfers read comments on websites about products and brands on the internet. In view of the considerable credibility we lend to each other's opinions, the feedback on websites about products and brands has become a huge influencer of purchase decisions. Even if we don't know these people personally, we still take into account a lot of these online reviews written by other surfers, according to InSites Consulting.

    This research data is the result of market research conducted by InSites Consulting in September 2008. In addition to other brands and communication topics, sources and use of Word or Mouth were also mapped. In all, 900 consumers and 250 marketeers took part in this online survey in Belgium, the Netherlands and the UK. The figures are representative for the internet population of every country in terms of sex and age. (InSites Consulting, January 2009)

    ReplyDelete

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